Perspectives Climate Group

OUR TEAM
Beatrice King
Marketing & Narratives Specialist

“Everything invented today was at first an idea.”

Areas of expertise
  • Editorial strategies
  • Social impact & climate activism
  • Environmental & climate writing
  • Creative communications strategies
  • Narrative & storytelling development
  • Data analysis & visual representation

Beatrice King holds a Master of Arts in International Business and Sustainability from the University of Hamburg and a Bachelor of Arts in Business and History from Loyola University Maryland. As a marketing specialist with 5+ years of experience developing research material and creative content for sustainability/CSR-related education, Beatrice’s goal is to use elements of science-based research and visual storytelling to raise awareness and inspire action on the most pressing challenges of our time.

Fighting for our planet’s survival motivates me to search for transformative creative strategies that will make a difference to stakeholders across industries.

To expand her knowledge of cross-cultural adaptation challenges, Beatrice dedicated her master’s thesis to uncovering the challenges the winter tourism sector in Europe and the United States face when managing sustainability efforts. Based on her compelling findings, she wanted to share the results in not only an academic setting but with a wider audience. In 2023, she published a short story in which she intertwined topics from her master’s thesis into a more relatable context. Since then, she has gone on to publish an additional three books relating to modern challenges. Additionally, as an avid climate activist and videographer, Beatrice directs and edits nature and travel videos, and designs artistic layouts and content for books, magazines, newsletters, and social media.

Since starting at Perspectives in 2021, Beatrice specialises in narrative and environmental storytelling development. She actively contributes to and designs content on carbon markets, sustainable investments, adaptation, renewable energies, NDCs, SBTi, NBS, and UNFCCC-related topics. She also supports international sales and marketing projects promoting Perspectives’ expertise in these fields.

Related Publications

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